Weddings
in Nigeria are colorful, creative and extravagant productions, with
guest lists of up to 2,000 people considered standard.
"In
the western world, if you had 400 people at a wedding, that would be
considered a huge number," bridalwear and couture designer Yemi Osunkoya
said.
"In
Nigeria, if you had 400 guests, people would say 'Oh, dear,' " he
continues. "The more (people) you have there, the more friends it seems
you have."
Osunkoya
should know. With his wedding gowns highly sought-after by Nigerian
brides, he attends about 15 of his clients' weddings in Nigeria each
year, and his London-based label, Kosibah, is at the heart of that country's booming wedding industry. Last month, it was one of 129 businesses exhibiting at Lagos' Wed Expo exhibition, which drew 10,000 attendees over two days.
"I
would say weddings are one of the fastest growing industries in Nigeria
right now," said the event's organizer, Akin Eso. "A lot of people term
it that they're 'going into events' -- but the money is really in the
wedding industry."
The
publisher of Wed magazine, a wedding-focused title that launched in
Nigeria last year, Eso said the typical Nigerian wedding has evolved in
recent years into a high-concept "production.
There
are two parts to a Nigerian wedding, Osunkoya explained. The first
ceremony was the "traditional wedding," sometimes also referred to as
the engagement. This was typically attended by fewer guests -- only
family and close friends -- and may be held in area that one of the
couple originally hailed from. The
couple would wear traditional dress, with the bride usually wearing a
traditional fabric gifted to her by her new parents-in-law, sometimes
sewn into a modern Afrocentric design.
The
second, "white wedding" -- with a guest list at the reception
potentially running into the thousands -- could follow days or even
months later. For this, the bride would wear a white bridal gown and the
bridal party formal attire. The most popular time of year for weddings
was in December, when expatriate Nigerians return from abroad and can
face a schedule of weddings seven days a week
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